How to Be Smarter With Product Packaging

Rise of digital technology and the concept of smart everything has started influencing our lives from a number of different perspectives. A few years ago, who would have thought about self-driving cars, smart homes, and drones delivering the products to our doorsteps? Well, all of these things have become reality.

In this scenario, it is pretty normal for the customers to expect effective communication with their shippers in order to know about the product status right from the checkout till the product delivery. And it is a no-brainer that smart technology is there to help them in the way they expect.

Use of smart packaging has become more popular among fast-moving consumer goods (FMCG) retailers. Smart packaging mainly refers to the product’s ability to carry information in form of sensors or other features which make it easy for the package to be communicable.

Now, an easy way for you is to add a near-field communication (NFC) or QR code inside the package so that you could communicate with your customers and drive engagement in a simple and easier manner. Moreover, this information can guide your customers to your online information such as your website, personalized promotions and contact information.

Moreover, you can initiate a conversation with your customers by adding a surprise factor to your packaging. For this purpose, you can print personalized messages or display social media icons in order to encourage them about leaving feedback about your business and products. Moreover, this very method can help you make the unboxing experience quite memorable.

You can print the brand logo on the outer packaging to make your brand recognizable. This way, your customers will be able to know that you have sent them a parcel the moment they see the parcel. This brand recognition can help you increase brand loyalty.

Smart packaging is all about securing the packages using minimum amount of materials and making the packages easy to track for both the customers and the shippers.

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Author: Keneth Dewitt

Spoke at an international conference about deploying cod in Pensacola, FL. Once had a dream of testing the market for plush toys in Mexico. Spent the better part of the 90's exporting pond scum in Mexico.

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